Does the Pantone Color Forecast for 2016 help or confuse you in planning your wardrobe for 2016?
Pantone Colors for the Year 2016
Volumes will be written on the significance and psychology of color, and how will these colors help in expressing yourself, or building your mood for the day. What you really need to know is
- What to buy ?
- What to discard ?
- Which colors from your existing wardrobe continue to be in fashion ?
And the buying behaviour is exactly what the trend and fashion forecasters are trying to manipulate. They cannot ask all the people about their preferences, and maintain inventories of all colors to suit all tastes. Forecasting is based on market research (demographics, taste, lifestyles) and fashion cycles of the past. Trends do get repeated in a couple of years. It creates trends, sets expectations for the season and influences buying behaviour…
View original post 756 more words